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SlimCut Media launches Upscale™ Private Programmatic Marketplace

SlimCut Media Launches Upscale™

100% Viewable Video Marketplace Gives Brands Access To Premium-Only Advertising Environment

Toronto ON, March 17, 2015 — Advertising technology company SlimCut Media announced today the launch of an exclusive new premium marketplace for video. Upscale™ makes it easier for advertisers to purchase 100% viewable video ad inventory at guaranteed prices.

Upscale™ premium inventory is provided by SlimCut Media’s SplitBox™ out-stream ad unit. The SplitBox in-article video ad unit is used by publishers such as National Post, Toronto Star, Canadian Living and IAC College Humor.

“The SplitBox™ allows our clients to create a large, 100% viewable video ad inventory outside of the traditional pre-roll,” says Damien Véran, president of SlimCut Media. “Upscale™ provides a secure, transparent environment that allows advertisers to buy premium inventory easily. They can target the audience they want to reach, in the right context.”

Only the top publishers in North America will be granted access to Upscale™ to ensure a greater ROI for advertisers. While it is fully transparent, Upscale™ does not compete with a publisher’s direct sales team, as advertisers purchase from a mix of properties.

Upscale™ inventory is already available via demand side platform Acuity Ads.

For more information, visit www.upscalemarketplace.com.

About SlimCut Media

SlimCut Media creates new premium advertising opportunities for publishers through video advertising. With offices in Toronto, Paris and New York City, SlimCut Media is at the forefront of innovative efforts to monetize content for digital publishers. www.slimcutmedia.com

Damien Véran, co-founder of SlimCut Media, is available for interviews in French and English. For all inquires, please contact Jessica: jessica.chambers[a]slimcutmedia.com.