Leading Canadian publisher network now offering exclusive first–party data targeting and additional quality French-language video inventory
TORONTO, April 25, 2016 – SlimCut Media, global leader in video advertising innovation, today announced an exclusive partnership with Oboxmedia, a premium Canadian publisher network.
SlimCut Media’s technology automatically deploys video advertising within publisher’s content, both on desktop and mobile. SlimCut’s ad unit only plays when the reader can actually see it to maximize viewability.
SlimCut Media’s ad units are now available across Oboxmedia’s English and French language properties, including, Nightlife.ca, Practico-practiques.com, Mondedestars.com, and Dose.ca. Oboxmedia’s first-party data will be available to target and re-target video campaigns to specific audience segments.
“We’re very excited to be expanding our presence among Canadian lifestyle properties through Oboxmedia,” said Damien Veran, President of SlimCut Media. “Oboxmedia’s properties are growing exponentially, so advertisers have a fantastic new opportunity to reach premium Canadian audiences.”
“SlimCut’s outstream video ad unit is the perfect addition to our advertising product line-up,” said Andy Querin, CRO of Oboxmedia. “As demand for quality video continues to increase, advertisers will have a unique opportunity to marry our first party data targeting with the power of native Outstream across Canada with heavy volume in French Canada”
Oboxmedia’s outstream inventory is already available for direct buy on selected sites. Oboxmedia’s entire network is expected in the coming months.
About SlimCut Media
SlimCut Media creates new premium advertising opportunities for publishers through video advertising. With offices in Toronto, Paris, New York, Sao Paulo and London, SlimCut Media is a global leader in outstream video advertising innovation. www.slimcutmedia.com
Oboxmedia is a Montreal-based media company that offers advertisers a vast range of premium content and innovative, integrated advertising solutions across Canada. Oboxmedia affords advertisers the opportunity to increase their engagement with consumers, generate immediate results and offers them a platform upon which to reach a specific group of influencers in both French and English. Oboxmedia has 15 million+ monthly unique visitors, according to comScore data.
For all media inquiries please contact Jessica:
1-416-805-0633 / jessica.chambers[a]slimcutmedia.com