SlimCut Media Launches Outstream Video Advertising on Postmedia’s Network
TORONTO, July 5, 2016 – SlimCut Media, global leader in customized outstream video advertising solutions for publishers, today announced it is now the exclusive provider of outstream video advertising products on select properties across Postmedia Network Inc. (“Postmedia”) including the National Post, Montreal Gazette, Ottawa Citizen and Vancouver Sun.
“We are very excited to be expanding our product lineup across all Postmedia properties,” said Damien Veran, President of SlimCut Media. “Postmedia has a true Canadian-wide reach among a very premium audience, making it a great destination for premium advertisers.”
“We are thrilled to work with SlimCut’s outstream video solutions on select properties across our network,” said Tony Patel, VP of Monetization and Programmatic Trading, Postmedia. “Our advertisers are increasingly interested in running video natively in- content on our properties. SlimCut’s customized outstream technology has allowed us to add more video inventory in our ad stack while making sure that the yield is optimized in real time.”
SlimCut’s platform is seamlessly integrated with Postmedia’s ad server, ensuring optimal performance and ease of use for their advertising operations team. Postmedia’s outstream inventory is now available for purchase directly and via SlimCut’s Upscale™ marketplace. Postmedia properties include the National Post, Vancouver Sun, The Province, Calgary Herald, Edmonton Journal, Regina Leader-Post, Saskatoon Star-Phoenix, Windsor Star, Ottawa Citizen and Montreal Gazette.
About SlimCut Media
SlimCut Media is the global leader in customized outstream video advertising solutions for publishers. In Canada, SlimCut has created the largest video marketplace dedicated to outstream, in article content. With offices in Toronto, Paris, New York, Sao Paulo and London, SlimCut Media is a global leader in video advertising innovation. www.slimcutmedia.com
About Postmedia Network
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.