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Case Study – SlimCut Social: Finance & Insurance

Key Learnings: Through SlimCut Social, this finance & insurance client was able to decrease their cost per site visit by 31%, in comparison to what they typically spend with Facebook direct.

Analysis: Launched in March 2017, SlimCut Social offers a new way to buy Facebook and Instagram campaigns. Through the platform, sponsored posts are endorsed by SlimCut’s premium publishers and then optimized, allowing these posts to achieve better performance than they would get with Facebook direct.

In this case study, we look at a SlimCut Social campaign that ran from July 10th to July 31st, 2017 in partnership with a well-known finance & insurance company and three contextually relevant Canadian publishers.

The campaign consisted of three separate pieces of written content that were pushed out by two English publishers, and one French publisher. Using SlimCut’s proprietary algorithm, the platform successfully redirected spend to top performing placements while consistently serving all three ads for the length of the campaign.

Through these optimizations in real-time, the campaign greatly exceeded their performance targets:

 

1. Engagement Rate: 3.55%

2. Click-Through Rate: 3.49% 

*Average CTR across Facebook for all industries = 0.90%, Finance & Insurance = 0.56%

3. Cost per content view: 31% less expensive than target price

*Average CPC across Facebook for all industries = $1.77, Finance & Insurance = $3.77

 

By optimizing across a select group of publishers, SlimCut was able to compare the performance of different domains to determine the most optimal ad placement. This insight allowed SlimCut’s algorithm to optimize and drastically bring down the client’s cost per content view to a revolutionary new low. Due to these excellent results, the campaign was extended until the end of 2017.

Want to try out SlimCut Social for yourself? Get in contact with our sales team today at sales@slimcutmedia.com.

 

 

*Data Sources
This report is based on a sample of 256 US-based WordStream client accounts in all verticals (representing $553,000 in aggregate Facebook spend) who were advertising on Facebook between November 2016 and January 2017. Facebook campaigns can have several different objectives, so only Facebook campaigns with the objective of driving conversions were considered when determining average CVR and CPA numbers. Average figures are median figures to account for outliers. All currency values are posted in USD.