News

SlimCut Ranks #2 on Top 100 Video Properties in Canada

SlimCut Media tops ComScore rankings, placing 2nd in the Top 100 Video Properties overall in Canada.

As Canada’s leading outstream native video provider, we are proud to support Canadian publishers. With over 3.6 million unique viewers counted in February for all of Canada, our reach continues to grow as we further onboard more of our nation’s premium publishers to the SlimCut network.

Case Study – SlimCut Outstream For CPG Brand

Planning your media buy for a CPG brand? Find out how other brands have benefited from using SlimCut’s outstream video for their campaigns!

In this case study, we look at how a leading world renowned CPG retailer has over-achieved their campaign target using SlimCut’s outstream via UpscaleTM : SlimCut’s private marketplace that facilitates video advertising purchases between select publishers and advertisers.

With multiple 15s creatives, this CPG campaign exceeded their performance targets:

Click-Through Rate:  Reached 136% of goal

Completion Rate:   Reached 123% of goal

On Target:   Reached 113% of goal

SlimCut placed these fast paced creatives featuring the brand’s latest sales in a premium environment, maximizing its impact by reaching its target audience in relevant verticals to optimize campaign performance.

Targeting millennial moms, the campaign was deployed across SlimCut’s many lifestyle, fashion, beauty and family properties, including, Fashion Magazine, Elle Canada, Canadian Living and Canadian Family, spreading their message Canada-wide.

SlimCut’s UpscaleTM  holds the largest Canada-wide reach with over 1000 premium publishers, allowing advertisers to reach their audience in a transparent and secure environment. Advertisers are guaranteed 100% viewable video ad placement with no fraud.

Want to use SlimCut for your CPG brand campaign? Test out SlimCut’s customized outstream video advertising solution for yourself! Get in contact with our sales team today at sales@slimcutmedia.com.

Patrice Trachy joins SlimCut Media as General Sales Director

Patrice Trachy, former General Sales Director, Business Solutions Group at TC Media, becomes General Sales Director of SlimCut Media based in Montreal, QC. Patrice entered his new role on November 21, 2016.

“We are extremely pleased to have Patrice join SlimCut Media,” said Damien Véran, President of SlimCut Media. “His 20 years of experience with publishers such as the Toronto Star, CanWest, La Presse and more recently TC Media, are a tremendous asset to the company. ”

“Outstream video has become a new standard,” says Patrice Trachy, “Slimcut’s solution allows brands to reach their target audience online in a very impactful way. I am delighted to join SlimCut, who is currently working with all major Canadian publishers!”

Patrice will have the mandate to represent SlimCut Media’s video advertising solution in Quebec to advertisers and will develop a team of representatives for the company.

For questions about SlimCut Media, please contact sales@slimcutmedia.com.


Patrice Trachy, jusqu’à ce jour directeur général des ventes, solutions d’affaires chez TC Média, devient Directeur Général des Ventes de SlimCut Media basé à Montréal. Il entre en poste le 21 novembre.

« Nous sommes extrêmement heureux de voir Patrice se joindre à SlimCut Media, déclare Damien Véran, Président de SlimCut Média. Ses 20 ans d’expérience auprès d’éditeurs tel que le Toronto Star, CanWest, La Presse ou plus récemment TC Média, sont un formidable atout pour la société. »

« Les videos outstreams deviennent un nouveau standard, déclare Patrice Trachy. La solution de Slimcut permet aux marques de toucher leur cible en ligne de manière très impactante. Je suis ravi de rejoindre SlimCut qui travaille avec tous les principaux éditeurs Canadiens ! »

Patrice aura le mandat de représenter la solution de publicité vidéo de SlimCut Média au Québec auprès des annonceurs et de développer l’équipe de représentants pour la société.

Pour toutes questions sur SlimCut Média, vous pouvez joindre sales@slimcutmedia.com.

SlimCut Media selected by Rogers Media as outstream video partner

TORONTO, November 10, 2016 – SlimCut Media, Canadian leader in outstream video solutions for publishers, today announced a network-wide partnership with Rogers Media – one of Canada’s largest media companies.
 
SlimCut’s outstream video ad technology is now available across Rogers Media’s premium properties that include world-class brands such as Sportsnet, Maclean’s, 680News and Chatelaine. SlimCut’s outstream platform automatically deploys video advertising within a publisher’s written content, both on desktop and mobile. Outstream video only plays when the reader can actually see it to maximize viewability.
 
SlimCut worked closely with Rogers Media’s advertising operations team to build a custom DoubleClick for Publishers™ (DFP) integration, which allows for advanced targeting capabilities. Additionally, SlimCut ad units are coordinated with other video players on the page, to ensure only one video is playing at one time.
 
“We’re thrilled to be deploying our outstream video solution across the Rogers Media network,” said Damien Veran, President of SlimCut Media. “Rogers Media has incredible reach throughout the Canadian market, which will provide advertisers with a fantastic opportunity to target their desired demographic within premium Canadian content.”
 
“SlimCut’s outstream video format is a great addition to our advertising product lineup,” said Andrew Waiser, Director of Digital Monetization Strategy. “We’ve seen increasing demand for video supply from our advertisers, so we’re excited to be introducing in-content video in a user-friendly way.”
 
Rogers Media’s outstream product offering is already available for purchase through Rogers Media’s direct sales.
 
About SlimCut Media
SlimCut Media is the global leader in customized outstream video advertising solutions for publishers. With offices in Toronto, Paris, New York, Sao Paulo and London, SlimCut Media’s global clients include VICE, Warner Brothers, The Daily Mail, IAC and The Globe and Mail. www.slimcutmedia.com

Case Study – SlimCut Outstream For Tourism Campaign

Find out how other brands have benefited from using SlimCut’s outstream video advertising solution for their tourism campaigns!

In this case study, we look at how a provincial government run Canadian Tourism organization has over-achieved their campaign target using SlimCut’s outstream via UpscaleTM: SlimCut’s private marketplace that facilitates video advertising purchases between select publishers and advertisers.

With two 30s and 60s creatives, this tourism campaign exceeded their performance targets:

Click-Through Rate:  Reached 125% of goal

Completion Rate:   Reached 170% of goal

Engagement:   Reached 140% of goal

SlimCut placed these animated and light-hearted creatives in a premium environment, maximizing its impact by reaching its target audience in relevant verticals to optimize campaign performance.

The campaign was deployed across SlimCut’s many news, lifestyle and high-household income (over $70,000) properties, including Toronto Star, National Post, Metro News, Canadian Living and Toronto Life, spreading awareness Canada-wide.

SlimCut’s UpscaleTM holds the largest Canada-wide reach with over 1000 premium publishers, allowing advertisers to reach their audience in a transparent and secure environment. Advertisers are guaranteed 100% viewable video ad placement with no fraud.

Want to use SlimCut for your airline, hotel or tourism campaign? Test out SlimCut’s customized outstream video advertising solution for yourself! Get in contact with our sales team today at sales@slimcutmedia.com.

 

Case Study – SlimCut Outstream For Retail Campaign

See how other brands have benefited from using SlimCut’s outstream video advertising solution!

In this case study, we look at how a leading Canadian fashion retailer has over-achieved their campaign target using SlimCut’s outstream via UpscaleTM: SlimCut’s private marketplace that facilitates video advertising purchases between select publishers and advertisers.

Attaining enhanced visibility and national reach, this retail campaign exceeded their performance targets:

Click Through Rate:   3% vs. 0.5% goal

Completion Rate:   Reached 340% of goal

Engagement:   Reached 200% of goal

SlimCut placed this quick, upbeat and beautifully executed creative in a premium environment, maximizing its impact by creating contextual relevance that is key for success.

The campaign was deployed across SlimCut’s many female-targeted fashion and lifestyle properties, including Elle Canada, Canadian Living, TMZ, TooFab and Toronto Life, building brand awareness Canada-wide.

SlimCut’s UpscaleTM holds the largest Canada-wide reach with over 1000 premium publishers, allowing advertisers to reach their audience in a transparent and secure environment. Advertisers are guaranteed 100% viewable video ad placement with no fraud.

Test out SlimCut’s customized outstream video advertising solution for yourself! Get in contact with our sales team today at sales @ slimcutmedia.com.

 

SlimCut – Google DFP Integration

dfp

Great news for publishers – SlimCut Outstream is fully compatible with DoubleClick for Publishers!

SlimCut is now integrated with DFP: Google’s ad revenue engine that helps publishers streamline operations and capture the greatest value out of every impression.

This integration gives publishers the ability manage their outstream forecast, traffic campaigns, and monitor performance within their existing ad server setup all directly in DFP.

Set up is quick and works on both Desktop and Mobile.

To learn more about how you can integrate this technology, get in contact with us!

SlimCut AlwaysOn™

AlwaysOn SlimCut

Low completion rates on outstream are sometimes a challenge for advertisers, but SlimCut has a solution!

Introducing SlimCut Always On™ Desktop and Mobile, two new ad units that help reach close to 100% completion rates.

SlimCut’s AlwaysOn™ ad unit opens within publisher’s content, similar to regular outstream formats. However, as the user scrolls down, the ad unit continues to play beside or above the content, even when the original ad placement is no longer in-view.

Don’t worry, readers can still read the content: the ad units are disruptive without being intrusive!

Ask us for a demo!

SlimCut Media Launches Outstream Video Advertising on Postmedia’s Network

TORONTO, July 5, 2016 – SlimCut Media, global leader in customized outstream video advertising solutions for publishers, today announced it is now the exclusive provider of outstream video advertising products on select properties across Postmedia Network Inc. (“Postmedia”) including the National Post, Montreal Gazette, Ottawa Citizen and Vancouver Sun.

“We are very excited to be expanding our product lineup across all Postmedia properties,” said Damien Veran, President of SlimCut Media. “Postmedia has a true Canadian-wide reach among a very premium audience, making it a great destination for premium advertisers.”

“We are thrilled to work with SlimCut’s outstream video solutions on select properties across our network,” said Tony Patel, VP of Monetization and Programmatic Trading, Postmedia. “Our advertisers are increasingly interested in running video natively in- content on our properties. SlimCut’s customized outstream technology has allowed us to add more video inventory in our ad stack while making sure that the yield is optimized in real time.”

SlimCut’s platform is seamlessly integrated with Postmedia’s ad server, ensuring optimal performance and ease of use for their advertising operations team. Postmedia’s outstream inventory is now available for purchase directly and via SlimCut’s Upscale™ marketplace. Postmedia properties include the National Post, Vancouver Sun, The Province, Calgary Herald, Edmonton Journal, Regina Leader-Post, Saskatoon Star-Phoenix, Windsor Star, Ottawa Citizen and Montreal Gazette.

About SlimCut Media
SlimCut Media is the global leader in customized outstream video advertising solutions for publishers. In Canada, SlimCut has created the largest video marketplace dedicated to outstream, in article content. With offices in Toronto, Paris, New York, Sao Paulo and London, SlimCut Media is a global leader in video advertising innovation. www.slimcutmedia.com

About Postmedia Network
Postmedia Network Inc., a wholly owned subsidiary of Postmedia Network Canada Corp. (TSX:PNC.A, PNC.B), is a Canadian newsmedia company representing more than 200 brands across multiple print, online, and mobile platforms. Award-winning journalists and innovative product development teams bring engaging content to millions of people every week whenever and wherever they want it. This exceptional content, reach and scope offers advertisers and marketers compelling solutions to effectively reach target audiences. For more information, visit www.postmedia.com.