Upscale – Top

Upscale™ for premium publishers allows advertisers to reach their audience in a transparent and secure environment

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Upscale – Premium Blurb

Premium Video Advertising


Upscale™ is a private marketplace that facilitates video advertising purchases between select publishers and advertisers.  Advertisers are guaranteed 100% viewable video placement with no fraud. Publishers receive access to high CPM campaigns without competing with their direct sales. Upscale™ provides video inventory across desktop, tablet and mobile.

Publishers Advertisers

Upscale – Advertisers

Benefits for Advertisers

Zero Fraud


Superior Targeting

100% Visibility

Upscale™ only distributes 100% in-view, large screen video formats that will actually be seen by readers. We guarantee the best ROI for advertisers by combining the safety of direct sales with the automation of programmatic.

We call ourselves a premium marketplace because we hand-select the top properties to be part of Upscale™. Upon registration, the list of publishers available to reach your targeted audience will be communicated in full transparency.

Whether you want to reach the auto enthusiast, new moms, or the sports fan – Upscale™ allows you to reach your targets on specific verticals across our premium member properties.

We believe that advertisers should only pay for ads actually seen by readers. This is why we only provide 100% viewable advertising units. Our units are not pre-loaded. If the ad is below the fold, it will only load when readers scroll down the page.


Upscale – Safety

Safe & Easy

Our Outstream Technology adds video inventory on any page, and works across properties and content management systems.

Upscale – Publishers

Maximizing Publisher Revenue


Higher CPM than Traditional Marketplaces

Non-Competing with Publisher’s Direct Sales

Selected Brands

Impactful & Non-Obtrusive

Upscale™ fills inventory with high CPM campaigns. We guarantees publishers the largest share of any deal, along with more predictable and consolidated revenue than other sources.

Upscale™ guarantees the protection of Direct Sales for publishers, ensuring complete control over revenue sources. Advertisers are buying a transparent mix of several publishers, and cannot target one publisher.

Only premium brands with engaging content are selected to advertise on Upscale.™ Publishers can easily filter per category, or per industry, to ensure positive consumer experiences.

Upscale’s™ approved video formats include the Outstream Video Ad Unit. This format generates a large video inventory while delivering strong awareness for advertisers. Set-up is easy, with a single script install.


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Upscale – Reader Experience



The Best Reader Experience

Outstream Video Advertising Units are non-intrusive and engaging for readers.

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Upscale – Pricing

How To Buy


Upscale – brand partners

Global Brands Trust Upscale™ for their Premium Video Campaigns